PLANNING: AUDIENCE RESEARCH

Whilst deciding our target audience we took into account the storyline, character type and props used. I would instantly put our film under a 18+ certificate because of the content it will include down from the dialogue to the props in scenes. For example, props such as drugs and weapons will be present. These are more suited to an adult audience because they are the most suitable audience in terms of understanding the effects of them in film and are at an age (18+) where these are not likely to have an impact on them. For example, a young child say the age of 12 may feel frightened if he sees everyday stereotypical characters with weapons and he may be harmed by being exposed to drug and crime cultures.

An adult audience is also more suited in terms of understanding the plot and being able to link certain things in the plot together as they are more mature. Research also shows which demographic group of people are most likely to watch our films and we found middle-working class to be the most popular, although there is some interest from higher class regions. This helps use to decide how and where to promote our film in advertising stages.


Research into crime thrillers on the internet also shows that people more interested in watching these types of films are usually males around the age range of 18-30. This then inspired us to do our own research including classmates, school friends, work colleagues who are within that age bracket and the large majority agreed that they would watch our film.

In terms of advertising and further promoting our film, we can target places where people of this age range are more likely to be. For example, 18-30 year olds are likely to go out at night and take part in social activities such as going out for meals and visiting shopping centres. This means we could use such things as billboards, phone boxes and bus stops to advertise our film in the form of posters. Our trailer could also be shown in cinemas before films of suitable genres.

The columns on the graph represent the total number of responses and the two colours divide the age range. The split between the white and blue section allow us to target a more specific which age range by showing us the majority of people interested. As the majority is below 30 years of age, we can market our film in places such as universities and in clubs on posters. The results support general research into the crime thriller genre as the graph shows a distinctive difference in the numbers of people who would like to watch our production. Although this study was on a relatively small scale the results give us reassurance of our audience and who is likely to watch our production. This will then allow us to plan our marketing and
advertising more carefully and we can be more specific in the way we do so.