EVALUATION: QUESTION 3

How effective is the combination of your main product and ancillary texts? 

Film Poster
A film poster is a very effective way to market your film as it can be filled with specific connotations relating to your chosen genre. In our case this was crime thriller, so we knew we wanted the first impression to be dark and grungy.

 We did this by using a shot from the film of Callum tied up in the hostage scene, this also gives it a visual identity. This shows that violence is a key feature which is the main characteristic of a crime thriller, it suggests that in order to get in that situation some kind of conflict must have taken place which the audience will be interested in.

The poster also contains appealing features such as reviews, and even the age rating can be seen as a selling point as lots of people see a film targeted at ages 18+ to be more exciting as it can contain things only supposed to be seen by adult eyes.

The fonts used are clear to see and by avoiding the use of sans serif we adhere to the mature nature of the film itself. Serif fonts tend to be curly and more arty which is something that would look out of place and suggest a more comedic production was behind the poster.

We also received the following comments after asking for some audience feedback:

"The overall grey and darkness looks sinister and is definitely something I would be interested to watch"

"I like the shot of Callum taken out of the film it makes me wonder what the actual scene was like in the film"

Creating the Film Website

We made sure to use the same if not similar colours from the trailer to reinstate the fact we were advertising the same thing and to adhere to the visual identity of the product. chiaroscuro lighting plays a big part in the image along with the red lighting supporting the idea of danger, so we made this a recurring feature.

This was important because people will make the link across all social networking platforms and the internet is a very important place for our film to be advertised. This is because the internet is used widely by our target audience and is a place that most 18+ are likely to see the poster, we want to have this synergy. A facebook group will help us sell our film better than a poster on a bus stop because this is a social platform where most of our audience is active.

Our website includes tabs typically featured on film websites such as links to interviews, blogs and little extras such as the soundtrack download. This allows for the audience to then market our film themselves as they might ask a friend to listen to the soundtrack or read the interview if they like it. If we just had an website with an image of the main character it would be exactly the same as the poster and would create a loss of interest to the audience.

Accessibility 

The website, poster and facebook page are also available to view on various multi media platforms such as laptops, smartphones, smart tv's and gaming consoles which is also a very beneficial factor as the audience can find out about the film on the spot or as soon as they are reminded of it.

Here is a picture of someone on our website from home

They can have a quick look whilst on the way to the bus for example and it gives them something to do. If someone had to wait to get home and sit at a computer they might forget or loose interest in the film.