This font is very modern and simple so it relates to our production as we want am modern take on an old idea. It also relates to older films of the similar genre, for example films such as ‘Snatch’, ‘Layer cake’ and ‘Lock, Stock’ have very straight forward sans-serif fonts. We were influenced by this as you can see by the lettering. The flickers that the font has give it an arty and creative edge and looks like smoke. Smoke comes from fire, cigarettes and other burning objects so it relates to fire and danger, another reason why it is appropriate for our genre.
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