PLANNING: OUR FINAL TITLE AND FONT

We have chosen the title 'Higher' as it represents different aspects and attributions of the trailer. Higher can represent someones mind state, it can represent the hierarchy of the characters which is a key underlying concept as the runt youth is bossed around by a higher status and therefore leads himself into trouble. It also represents and relates to a key piece of dialogue we plan to have, when the runt youth is given an ultimatum, when he decides to work for the gangsters, the gangsters response is "your hired", obviously it has a different spelling and meaning but it will still be a clear relation.

We also like this font because it is simple, but gritty and descrete and the meaning requires audience research to understand it which helps us to keep them interested. This is something which represents our ideas and the idea of the criminal world beause criminals are always trying to hide something. As our production is not a comedy we want to avoid the idea of anything being humorous and this font avoids that by being edgy and mature. It can also relate to the personality of the characters as it is bold. We can edit the font in Adobe Photoshop to make it more unique or match it to a picture or theme we decide when designing a cover. We can use tints of other colours and maybe intertwine pictures with it.

We believe that it appeals to our demographic audience as it is simple and easy to understand. It doesnt defer attention from our genre either so people won't question it, they will understand it and think it is fitting. We asked several of our classmates and friends outside the classroom what their thoughts on this font were and these were some of the responses we recieved:

"Personally I like the font because it reminds me inception and other fims like that"

"The font looks scary like it's covering something up"

"I can imagine the font on a poster or advert at a bus stop"

These comments were very complementative to the group as they showed us other things it represents outside of the production which we also aim for in the long run such as using it in an advertising manner. This reassured us that we had chosen the perfect font.

Our font is also unique to the film as it is an external font which means it isn't a stock font built into to peoples computers, meaning it is more likely to be a new design

Our title can also compare to influential films of a similar genre such as "Snatch". As you can see the logo is very simplistic and easy to read. The simple design around the logo against a black background also looks very simple but very effective at the same time as it gives it a signiture look. This is an idea we can use to inspire our final title design.

Reservoir Dogs is also another film commonly associated with the genre which takes a different design idea but on a simple background and font. After looking at these two logos it is clearer to us we made a good choice with the font we have chosen.